large data and analytics
Neoway Business Solutions
"[Neoway] is a company specializing in the creation of market intelligence solution through our Big Data platform. With have opened new frontiers for our customers, blazed through markets and develop innovative technologies that help companies overcome great challenges." - Neoway.com.br
I was the first UX researcher for Neoway, Brazil’s largest data and analytic company. I spent a two months educating the current team of designers and engineers on basic interviewing and usability studies -champing the importance of doing research! I also conducted user interviews and ran competitive analysis on their tool to improve existing advanced search feature SIMM to optimize results and improve experience for companies looking to enter the Brazilian Market.